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Skkynet Software Now Available on NetComm Wireless 3G Routers

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Skkynet’s Embedded Toolkit enables any device connected to a NetComm Wireless NTC-6200 3G M2M router to be linked to SkkyHub™.

Mississauga, Ontario, April 29, 2015 – Skkynet Cloud Systems, Inc. (“Skkynet” or “the Company”) (OTCQB:SKKY), a global leader in real-time cloud information systems, announces that through collaboration with NetComm Wireless, Skkynet’s Embedded Toolkit (ETK) is now available for installation on NetComm’s NTC-6200 series of gateways for wireless M2M connectivity, enabling industrial automation engineers and managers to establish secure, real-time connections between remote devices and existing control systems, using Skkynet’s SkkyHub™ service.

“Combining NetComm’s NTC-6200 platform with Skkynet’s SkkyHub Service means remote devices in virtually any location can now connect directly and securely to the cloud, enabling real-time monitoring, control, networking, and big data collection at a far lower total cost of ownership (TCO) than previously thought possible,” said Paul Thomas, President of Skkynet. “We are pleased to have the opportunity to work with NetComm Wireless to provide their customers and ours with this high-value solution.”

The NTC-6200 series of wireless routers connects to worldwide 3G networks at speeds of up to 14.4Mbps. With no dependence on a landline, they can be deployed in any location to allow remote access, monitoring and control of connected devices. Featuring Ethernet, serial (RS232/422/485), USB 2.0 and Modbus TCP connectivity, the NTC-6200 series can interface with a diverse range of equipment used in a wide variety of vertical applications. Optional features include PoE (Power over Ethernet), Zigbee support, a built-in GPS, and 3 multipurpose I/O ports.

SkkyHub provides secure, end-to-end bidirectional connectivity between the NTC-6200 series routers and end users at all levels, from operators and plant engineers to managers, analysts, and customers. The service is capable of handling over 50,000 data changes per second per client, at speeds just a few milliseconds over Internet latency. Secure by design, it requires no VPN, no open firewall ports, no special programming, and no additional hardware.

The SkkyHub service will be demonstrated at the Control System Integrators Association (CSIA) Annual Executive Conference in Washington DC, April 29 – May 2. The end-to-end solution offered by connecting NTC-6200 routers to SkkyHub addresses in a practical way many of the key questions to be raised in the conference agenda regarding innovation and improvement on the state of the art for industrial automation.

About NetComm Wireless

NetComm Wireless Limited (ASX: NTC) is a leading developer of innovative broadband products sold globally to telecommunications carriers, core network providers and system integrators. For over 32 years NetComm has developed a portfolio of world first data communication products, and is a respected global provider of 3G and 4G wireless devices servicing the major telecommunications carrier, Machine-to-Machine (M2M) and Rural Broadband markets. NetComm’s products are designed to meet the growing needs of today’s diverse home, business and industrial broadband applications and designed to optimise the performance of global network advancements. Headquartered in Sydney, Australia, NetComm has offices in the US, Canada, UK, New Zealand, Middle East and Japan. For more information, see http://www.netcommwireless.com.

About Skkynet Cloud Systems, Inc.:

Skkynet Cloud Systems, Inc. (OTCQB:SKKY) is a global leader in real-time cloud information systems. The Skkynet Connected Systems platform includes the award-winning SkkyHub™ service, DataHub®, WebView™, and embedded toolkit software. The platform enables real-time data connectivity for industrial, embedded, and financial systems, with no programming required. Skkynet’s platform is uniquely positioned for the “Internet of Things” and “Industry 4.0” because unlike the traditional approach for networked systems, SkkyHub is secure-by-design. Customers include Microsoft, Siemens, Metso, ABB, Honeywell, IBM, GE, Statoil, Goodyear, BASF, Cadbury Chocolate, and the Bank of Canada. For more information, see http://skkynet.com.

Safe Harbor:

This news release contains “forward-looking statements” as that term is defined in the United States Securities Act of 1933, as amended and the Securities Exchange Act of 1934, as amended. Statements in this press release that are not purely historical are forward-looking statements, including beliefs, plans, expectations or intentions regarding the future, and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors, such as the inherent uncertainties associated with new business opportunities and development stage companies. We assume no obligation to update the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that they will prove to be accurate. Investors should refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Skkynet’s SkkyHub Now Supports Modbus

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Data from devices using the Modbus protocol can now be made available in spreadsheets, databases, web browsers, or the Internet of Things (IoT).

Mississauga, Ontario, February 23, 2015 – Skkynet Cloud Systems, Inc. (“Skkynet” or “the Company”) (OTCQB:SKKY), a global leader in real-time cloud information systems, is pleased to announce that its SkkyHub™ service now supports Modbus, the world’s most widely used industrial network protocol. Data from any Modbus TCP slave device can now be viewed in a web browser, sent to big data analytics, logged to a database, fed to a spreadsheet, or connected to virtually any location on the IoT through SkkyHub.

“This is a significant advance in security and efficiency for the Industrial Internet of Things,” said Paul Thomas, President of Skkynet. “Management, engineering staff, and analytical teams can now conveniently access data from virtually any Modbus device, whether tucked away on the shop floor or installed somewhere out in the field.”

Data from Modbus devices is typically accessed by plant operators and engineers in conjunction with costly, complex, industrial SCADA systems. Adding the Modbus protocol to SkkyHub now offers a secure, efficient, and low-cost option for any authorized user to monitor and interact with Modbus-enabled equipment using off-the-shelf software like a web browser, database, or spreadsheet. This approach is particularly well-suited to mobile networks because it supports bandwidth-constrained networks, instantly propagating values as they change, with no polling overhead.

“Most people don’t believe SkkyHub is even possible at any price point.” says Thomas, “That is, until they spend 10 minutes trying our service.”

Security for each Modbus device is ensured through Skkynet’s unique outbound-only system architecture, which keeps all firewalls closed and does not expose any device or plant to the Internet. All connected devices are isolated from each other, such that even if someone gains unauthorized physical access to a connected device, they cannot detect any other device on the system.

Skkynet’s SkkyHub allows industrial and embedded systems to securely network live data in real time from any location. Secure by design, it requires no VPN, no open firewall ports, no special programming, and no additional hardware. It enables bidirectional supervisory control, integration, and sharing of data with multiple users, and real-time access to selected data sets in a web browser. The service is capable of handling over 50,000 data changes per second per client, at speeds just a few milliseconds over Internet latency.

About Skkynet Cloud Systems, Inc.:

Skkynet Cloud Systems, Inc. (OTCQB:SKKY) is a global leader in real-time cloud information systems. The Skkynet Connected Systems platform includes the award-winning SkkyHub™ service, DataHub®, WebView™, and embedded toolkit software. The platform enables real-time data connectivity for industrial, embedded, and financial systems, with no programming required. Skkynet’s platform is uniquely positioned for the “Internet of Things” and “Industry 4.0” because unlike the traditional approach for networked systems, SkkyHub is secure-by-design. Customers include Microsoft, Siemens, Metso, ABB, Honeywell, IBM, GE, Statoil, Goodyear, BASF, Cadbury Chocolate, and the Bank of Canada. For more information, see http://skkynet.com.

Safe Harbor:

This news release contains “forward-looking statements” as that term is defined in the United States Securities Act of 1933, as amended and the Securities Exchange Act of 1934, as amended. Statements in this press release that are not purely historical are forward-looking statements, including beliefs, plans, expectations or intentions regarding the future, and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors, such as the inherent uncertainties associated with new business opportunities and development stage companies. We assume no obligation to update the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that they will prove to be accurate. Investors should refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Skkynet Wins Best IoT Security Solution Award at M2M Expo 2015

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SkkyHub™ service recognized as secure, commercially available, end-to-end Internet of Things (IoT) solution with “Best IoT Security Solution” win.

Mississauga, Ontario, February 3, 2015 – Skkynet Cloud Systems, Inc. (“Skkynet” or “the Company”) (OTCQB:SKKY), a global leader in real-time cloud information systems, is pleased to announce that its  SkkyHub™ service won the Battle of the Platforms for Best IoT Security Solution at the M2M Evolution Conference and Expo in Miami on January 27, 2015. The M2M (machine-to-machine) show brings together CIOs, CTOs, managers, engineers, and other key players working to connect devices and machines on the Internet of Things (IoT). Live demonstrations of SkkyHub connected an on-site industrial control panel to the cloud, enabling show participants to interact with the system from their smart phones, manipulating the controls on the panel in real-time.

“On behalf of Crossfire Media, TMC and M2M Evolution, I am excited to announce Skkynet as a 2015 Battle of the Platforms Winner,” said Carl Ford, CEO, Crossfire Media, executive director of content, M2M Evolution. “Its award-winning SkkyHub is driving machine-to-machine advancements that are transforming what is possible in the Internet of Things. Skkynet truly deserves this award and I look forward to more innovative solutions from them in the future.”

“We are honored to win the Battle of the Platforms, particularly in the category of security,” said Ken Collins, Director of Product Development for Skkynet. “Our secure-by-design approach to the IoT means that individual devices, remote systems, and whole industrial plants can connect to each other via the cloud without any additional hardware or VPN, and without opening any firewalls or exposing any data to the Internet.”

Skkynet’s SkkyHub™ service allows industrial and embedded systems to securely network live data in real time from any location. Secure by design, it requires no VPN, no open firewall ports, no special programming, and no additional hardware. It enables bidirectional supervisory control, integration, and sharing of data with multiple users, and real-time access to selected data sets in a web browser. The service is capable of handling over 50,000 data changes per second per client, at speeds just a few milliseconds over Internet latency.

About Skkynet Cloud Systems, Inc.:

Skkynet Cloud Systems, Inc. (OTCQB:SKKY) is a global leader in real-time cloud information systems. The Skkynet Connected Systems platform includes the award-winning SkkyHub™ service, DataHub®, WebView™, and embedded toolkit software. The platform enables real-time data connectivity for industrial, embedded, and financial systems, with no programming required. Skkynet’s platform is uniquely positioned for the “Internet of Things” and “Industry 4.0” because unlike the traditional approach for networked systems, SkkyHub is secure-by-design. Customers include Microsoft, Siemens, Metso, ABB, Honeywell, IBM, GE, Statoil, Goodyear, BASF, Cadbury Chocolate, and the Bank of Canada. For more information, see http://skkynet.com.

About Crossfire Media

Crossfire Media is an integrated marketing company with a core focus on future trends in technology. We service communities of interest with conferences, tradeshows, webinars and newsletters. Crossfire Media has a partnership with Technology Marketing Corporation (TMC) to produce events and websites related to disruptive technologies. Crossfire Media is a division of Crossfire Consulting, a full service Information Technology company based in New York.

About TMC

TMC is a global, integrated media company that supports clients’ goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, M2M Evolution, Customer, and Internet Telephony. TMCnet is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world’s leading business technology event, as well as industry events: Asterisk World; AstriCon; ChannelVision (CVx) Expo; Cloud4SMB Expo; Customer Experience (CX) Hot Trends Symposium; DevCon5 – HTML5 & Mobile App Developer Conference; LatinComm Conference and Expo; M2M Evolution Conference & Expo; Mobile Payment Conference; Software Telco Congress; Super Wi-Fi Summit – The Global Spectrum Sharing and TV White Space Event; SIP Trunking, Unified Communications & WebRTC Seminars; Wearable Tech Conference & Expo III; Fitness and Sports Wearable Technology (FAST) Expo II, WebRTC Conference & Expo IV; and more. Visit TMC Events for additional information.

Safe Harbor:

This news release contains “forward-looking statements” as that term is defined in the United States Securities Act of 1933, as amended and the Securities Exchange Act of 1934, as amended. Statements in this press release that are not purely historical are forward-looking statements, including beliefs, plans, expectations or intentions regarding the future, and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors, such as the inherent uncertainties associated with new business opportunities and development stage companies. We assume no obligation to update the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that they will prove to be accurate. Investors should refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Skkynet Expands Registration for Customers of SkkyHub for Industrial, Embedded, and IoT System Users

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Immediate access to secure, end-to-end networking service now widely available as Skkynet expands registration for SkkyHub customers.

Mississauga, Ontario, January 27, 2015 – Skkynet Cloud Systems, Inc. (“Skkynet” or “the Company”) (OTCQB:SKKY), a global leader in real-time cloud information systems, announces open registration for its SkkyHub™ service, giving system integrators, engineers, and managers of industrial, embedded, and Internet of Things (IoT) systems quick and easy access to a secure, end-to-end solution for networking data in real time. SkkyHub enables bidirectional supervisory control, integration, and sharing of data with multiple users, and real-time access to selected data sets in a web browser. The service is capable of handling over 50,000 data changes per second per client, at speeds just a few milliseconds over Internet latency.

“SkkyHub has been meeting and exceeding expectations of select clients and now we are ready to offer it to a wider audience,” said Paul Thomas, President of Skkynet. “Anyone from any company can now sign up, connect their equipment or system, and right away provide data monitoring or control capabilities to any authorized user at any location, in real time.”

“Setting up the SkkyHub service interface was intuitive and fast,” said a system integrator in Texas, working on a solar power project. “The documentation was well written and I encountered no issues as one might expect in building this type of interface. From configuring the Modbus poller to seeing my data up in the cloud on a display took not more than 30 minutes, which included the learning curve. My typical experience in developing HMI systems is they involve a lot of setup and software installation time, but this was totally new. The Silverlight-based configuration tools which ran right in the browser are powerful and timesaving. The combination of features provided by the Cogent DataHub®, when combined with SkkyHub, greatly simplify and fast track the development a full featured monitoring system. We are finding this product to be ideal for providing 3rd party visibility to photovoltaic systems and are also considering its use to replace traditional on-site SCADA.”

First opened on a trial basis for selected customers in August 2014, SkkyHub has been used extensively, and rigorously tested for performance and security. During that time Skkynet has enhanced the system technically by increasing the range of connectible embedded devices and the number of supported data protocols, as well as automating the customer registration process.

Skkynet’s SkkyHub service allows industrial and embedded systems to securely network live data in real time from any location. Secure by design, it requires no VPN, no open firewall ports, no special programming, and no additional hardware.

About Skkynet Cloud Systems, Inc.:

Skkynet Cloud Systems, Inc. (OTCQB:SKKY) is a global leader in real-time cloud information systems. The Skkynet Connected Systems platform includes the award-winning SkkyHub™ service, DataHub®, WebView™, and embedded toolkit software. The platform enables real-time data connectivity for industrial, embedded, and financial systems, with no programming required. Skkynet’s platform is uniquely positioned for the “Internet of Things” and “Industry 4.0” because unlike the traditional approach for networked systems, SkkyHub is secure-by-design. Customers include Microsoft, Siemens, Metso, ABB, Honeywell, IBM, GE, Statoil, Goodyear, BASF, Cadbury Chocolate, and the Bank of Canada. For more information, see http://skkynet.com.

Safe Harbor:

This news release contains “forward-looking statements” as that term is defined in the United States Securities Act of 1933, as amended and the Securities Exchange Act of 1934, as amended. Statements in this press release that are not purely historical are forward-looking statements, including beliefs, plans, expectations or intentions regarding the future, and results of new business opportunities. Actual results could differ from those projected in any forward-looking statements due to numerous factors, such as the inherent uncertainties associated with new business opportunities and development stage companies. We assume no obligation to update the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that they will prove to be accurate. Investors should refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Advantech B+B SmartWorx Announces Connected Intelligence Ecosystem

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Ottawa, IL – January 20, 2015 – Advantech B+B SmartWorx, formerly B&B Electronics, today announced an acceleration for the Internet of Things (IoT) landscape with its Connected Intelligence Global Partner Ecosystem.   As a manufacturer of network connectivity technologies which serve as the heart or technical glue of IoT end solutions, Advantech B+B SmartWorx is launching the ecosystem to enable complementary partner companies to make intelligent connections with each other, combine expertise, and build effective IoT applications for end customers in the demanding, non-consumer IoT space.

Initial Connected Intelligence Ecosystem Partners include IoT technology providers such as  Cumulocity, Davra Networks, ILS Technology, ParStream, PLAT.ONE, SeeControl, Skkynet, and ThingWorx, along with MVNO partners such as KORE and Mobius Networks, and a variety of international carriers.   http://advantech-bb.com/our-partners/

According to Harbor Research, the non-consumer IoT space is approximately 50% of the total IoT market opportunity, comprised of managed services (analytics, system applications, mobile and cloud computing, value added application services), enablement hardware (wired or wireless hardware attached to or embedded in each machine) and network services (carrier and data services). Advantech B+B SmartWorx products fall into enablement hardware while other Connected Intelligence Ecosystem partners fall into the managed and network services areas.

Mike Fahrion, director of IoT and edge intelligence product development at Advantech B+B SmartWorx explained that Advantech B+B created the ecosystem to combine complementary partners under a virtual roof to facilitate IoT applications. “Finding the right partners to fit a specific application’s requirements enables our customers to achieve better results than a ‘one size fits all’ approach.”

From assets to analytics starting at the network edge, the ecosystem aims to create intelligent networks that can collect, manage and analyze the data generated by billions of sensors, transforming that data into actionable intelligence that lets companies make predictions and prescribe actions to cut costs, increase productivity or increase revenue.

Advantech B+B SmartWorx provides the network connectivity “technical glue” – the hardware and connectivity stack – of the ecosystem. Advantech B+B’s IoT Edge Processing Architecture – a combination of its Wzzard wireless intelligent sensing and edge connectivity platform and its cellular edge gateway devices – aggregates data from existing equipment, translates disparate machine protocols into a language IT can understand, transforms that data into useful information and delivers it to applications ready for analysis.

“Rather than trying to become a vertical service provider itself, which can turn partners into competitors, Advantech B+B is smart to focus on its pedigree and core connectivity competence and recognize that an ecosystem of partners, leveraging each other’s core expertise, brings the most value to the end user,” said Glen Allmendinger, founder and president of Harbor Research.  “Advantech B+B’s technology roadmap is impressive, positioning the company as an emerging leader in what Harbor Research calls the ‘enablement hardware’ slice of the industrial IoT pie, a category we project will grow from $16.2B today to $43.8B by 2020.”

Advantech B+B’s CEO, Jerry O’Gorman, added, “We’ve aligned with companies who are credited with some of the most innovative technologies and solutions in their industries. Together, our focus is on extending the capabilities of our combined technologies to provide broad solutions for customers in areas of strategic importance to the global market.”

Generating Business Insight via Connected Intelligence in the Partner Ecosystem

“We are excited that ThingWorx® technology will be a core aspect of the Advantech B+B SmartWorx Connected Intelligence Ecosystem,” said Chris Kuntz, vice president, ecosystem programs, ThingWorx.  “The age of the IoT is upon us and working with forward thinking companies such as Advantech B+B SmartWorx enables us to deploy our leading technology so that customers can profit from complete, end-to-end solutions.”

“I applaud Advantech B+B SmartWorx bold entry into the IoT Marketplace as a deviceWISE Ready partner.   Our two companies share a common strategy of providing robust solutions with Intelligence at the Edge as well as a proven track record with enterprise customers within the industrial market,” said Fred Yentz, CEO ILS Technology, a Telit Company.  “Our strategic and technical alignment and our global reach will provide customers an enterprise ready, fast time to value IoT experience.”

“The IoT has a huge opportunity to connect non-consumer devices to the cloud to collect and share data making factories, automobiles, buildings and cities more intelligent,” said Stefan Vaillant, CTO of Cumulocity. “Advantech B+B SmartWorx complements our portfolio of software system solutions for IoT.”

“IoT is the hottest topic in IT circles as customers look to connect assets they’ve never connected before and make real time decisions based on data collected from the coalface of their business,” said Paul Glynn, CEO of Davra Networks. “Using Advantech B+B SmartWorx Wzzard Sensing Platform gives our customers easy access to information and data that they’ve never had access to before.”

“This ecosystem has the potential to bring industrial process control to a whole new level,” said Paul Thomas, President of Skkynet. “Combining the Advantech B+B SmartWorx platform with Skkynet’s SkkyHub service means remote devices in any location can now connect directly and securely to the cloud, enabling real-time monitoring, control, networking, and big data collection at a far lower TCO than previously thought possible.”

“Enterprise-Grade applications require a robust edge computing infrastructure such as Advantech B+B is providing with Wzzard,” said Filippo Murroni, CEO of PLAT.ONE, the first Enterprise-Grade application platform.

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Early Adopters Win Digital Dividends

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Does the early bird really get the worm? According to a recent Harvard Business Review report they do, if that bird is an early adopter of technology. The report from HBR Analytic Services titled, The Digital Dividend – First Mover Advantage, states that according to their survey, companies that adopt the newest technologies are more likely to grow their revenue and improve their market position.

Executives, top-level and mid-level managers from hundreds of medium- and large-sized companies in the USA and around the world responded to the survey. Each company self-categorized its corporate posture as “IT pioneer” (34%), “follower” (35%), or “cautious” (30%). Each participant was questioned on the degree of adoption in their company of what the report calls the “Big Five” technologies: mobile computing, social media and networking, cloud computing, advanced analytics, and machine-to-machine (M2M) communications.

The results show that early adopters of technology experience the most growth. Overall, the IT pioneer companies grew twice as much as the followers, and three times as much as the cautious. Linking this growth to the adoption of new technologies, the report states that over half of the IT pioneers had made technology-powered changes to their business models or to the products and services they sell. On the other hand, less than a third of the followers implemented such changes, and only about one-tenth of the cautious did the same.

A Holistic Solution

Tony Recine, Chief Marketing Officer of Verizon Enterprise Solutions, the company that sponsored the report, made this comment: “The value of these new technologies lies not in what they can achieve on their own, but in their combined power as a holistic solution.”

Indeed. That is our vision as well. Each one of the “Big Five” technologies has significant value, and combining them offers a huge advantage to any early adopter ready to move quickly ahead of his peers. For example, linking machines to other machines, passing their data to the cloud, running real-time analytics on it, and putting the results into the hands of any user with a smart phone is no longer a futuristic vision, but reality. Consider the following scenarios.

1) A machine operator on the factory floor in Germany gets an alarm on his tablet PC. As he walks towards the problem area, he runs live analysis on the data coming in from the system, comparing it to historical data, and doing an archive search on similar scenarios. He also checks with his colleages at branch plants in the UK and Canada, and looks at how their systems are performing at that time. Based on all these inputs, he can make a more informed decision about how to respond to the alarm.

2) Every few seconds each panel on a large, interconnected installation of solar arrays sends details about cloud cover and other local weather conditions, as well as the amount of power generated at that moment. This data is pooled and analyzed by big-data applications to determine the cost and output of any part of the system in real time. Management and customers can view up-to-the-second output trends and statistics for their area in a web browser or phone.

3) A water resources management company relays pump-station and tank-level data from small local utility companies to remote agricultural facilities using that water for irrigation. Farm managers and utility executives alike are given access to the relevant data for their systems, allowing them to monitor the entire supply and usage matrix, and collaborate on adjustments in real time, when necessary.

This kind of scenario, and many more, are possible. The technology is here. Secure access to in-house, remote, and M2M data via the cloud, redistributed to qualified users anywhere, is what the Secure Cloud Service is all about. Now it’s just a question of who adopts it, and when. And as we have learned from this latest Harvard Business Review report, early adopters tend to win.